ROLE: Supervising Producer

A camera, a drone and a bunch of new accessories... With a complicated story to tell about all that was being offered in the Fall of 2016 from GoPro, while in house, we worked hard to help craft a story that showcased the benefits to consumers, from the action sports athlete, to mom and dad in the backyard.

With over 24+ million views just on the Youtube video, we also saw cross over to digital, TV and print. Needless to say, this was GoPro's biggest launch to date.