Working with Mitu and the NFL, I was brought in to help creative produce an amazing story about the ferocious Mexican fans of the Pittsburgh Steelers.

Showcasing several prominent fans in the Steeler community, we followed them from Monterrey, MX to Pittsburgh, PA for a legendary match-up of the Pittsburgh Steelers against the New England Patriots.

The wet weather didn’t deter the fans, and we were able to show the love and passion of these die hard patrons as they cheered their team on.

The video has now amassed over 1 million views!

Client: NFL
Production Company: Mitu

Director: Armando Loria

Creative Producer: Tyler Adams